To leverage social media to grow your customer base and revenue, the best strategy is to target the right customers with your solution for their problems. It’s called “problem-first” approach.

Here’s the easiest ways to do it:
Find a solution to streamline and solve a painful problem for the right customer and that customer will gladly pay you a lot more. But you need to adopt these essential ingredients and tailor them to your customers correctly:

• √  Review your current product or service value proposition.
• √  Find out what part of your product or service is the most beneficial in your market.
• √  Upgrade this beneficial feature of your product or your service to deliver its value.
• √ Target your new offering to the most profitable customer or niche.

To accomplish these four strategies, follow the six action steps below.

Action Step 1:  Make a list all of the problems your product or service solves.

Improve your business model by sifting through your concept and the features and benefits of your product or service. Define a problem and determine how to solve it. Misinterpreting your customers’ problem will make everything you do to solve it ineffective. However, if you zero in on the exact problem, you will provide a precise match solution and achieve your goals faster.

If you are already in business, you probably already know what problems you generally solve based on studying your customers responses.  If you don’t then you must investigate and zero in on the most unique and powerful solution. You can  use your current customers feedback by being very specific on how they can use your solution to satisfy or fix their problems. You need to be specific on at least one profitable problem and solve it around your improved business model.

Identify the Problem – Refine It – Diversify It – Recreate your Business Model

• √ Make a list of your current customers
• √  If you’re not in business yet, make a list of the features of the customer you plan to target
• √ List the general problem(s) you solve for each of them.
• √ Select  the most severe problem from this list.
• √ Revamp your marketing message to include the Solution to this Problem.
• √ Review their feedback.

Knowing someone’s specific problem helps you create the simplest, most effective solution and a solid and robust business model. If you’re not sure what the specific problem you’re solving for a client is, now is the time to evaluate it and know it.

Action Step 2: Identify which of the problems are most urgent.

The more painful the problem, the more value you’ll provide if you can solve it. And the most value will generate a higher source of revenue because you can charge more for that product or service. Hence, the next key is to identify the most painful problems you could solve. To do this, you will now rate all the problems you listed in Action Step 1.  If the customer cannot find a suitable solution to satisfy their need  then this is the most urgent problem that requires an urgent solution.  The customer is looking for an immediate remedy and will do whatever it takes to get it. When you examine companies like Amazon and Google they are extremely successful because they have cracked the code to satisfy the most urgent needs of people by studying purchasing behavior.

Action Step 3: Figure out  one problem you are able to solve 100%.

You can market your brand and claim to have an awesome solution only if you can solve the problem completely. You are operating without integrity and doing yourself a dis-service if you choose a problem you cannot solve or misinterpret a customer problem. This leads to customer disappointment and will certainly ruin your reputation. It is critical to understand that your reputation is tied to how well and completely you can solve your customer’s problem. No one in business wants to try out every solution available. They are looking for a solution to resolve the problem at first attempt. Thus, your solution must be thoroughly studied and tested against the best data from your market. This is the way to charge a high ticket for your service or product without experiencing resistance because customers will pay for something that is life transforming.

Look at all your services and products to pick only the ones that offer a pathway to bringing 100% solution.. You know you’ve found your unique value if you’re able to forgo other lines of service or products that you have been offering just to focus on that one value you are able to bring to your model customer. Many entrepreneurs mistakenly follow the “more is better” approach. They believe that the more problems they can solve the more customer they will attract. However, based on hundreds of surveys and case studies this is far from the truth and is actually a recipe for disaster because your customers will view you as a generalist rather than an expert.

Action Step 4: Examine how to solve this one problem at the highest price to gain the highest profit

After you are sure you have a “real” solution  and have the ability to offer the optimum value to your market, you can price your product or service at the premium price. In order to find the most optimum value ask yourself these four questions:

• √ What’s the clear and most logical outcome of your model customers’ situation if they decide to not use your service or product?
• √ How will they continue to run their business if they decide not to choose your solution?
• √ What are the most effective and radical benefits that your model customers will derive from using your service or product?
• √ How will their lives and business be transformed by using your service or product?

Asking these questions helps you to  be plugged into your service or product to find  its unique selling proposition (value proposition) and you are able to write a strong and compelling marketing message that resonates with your model customer. All your marketing material and ads can now be written to engage your customers on the power impact of your brand. Almost 15,000 studies by psychologists over a twenty year span proves that people are motivated and will move towards the goal of eliminating problems in their lives if you direct them to the right solution.

By getting a complete understanding of your value you are able to set your price. Your product or service is not based on time it takes to do it, but the degree of benefit or value it offers to the customer. However, you can compare your costs involve to create your product or service and the expenses incurred and compare these against the value you provide to the customer and you can determine the most profitable price

Action Step 5: Find the customer with that one problem who needs the solution and will pay for it.

Offering premium price for your product or service reduces your work while bringing in relatively more revenue at premium price. As you raise the price, you attract customers who prefer to pay for a solution because you bring them the value. They believe, like and trust your brand’s solutions. They will happily spend more money in order to have you solve their problem faster and better than they could on their own. They value your service and product more, take more action, are more coachable, and are happier with the program. You will not experience resistance from them.

On the other hand, offering the lowest price, attracts DIY (do-it-yourself) customers, experimenters, takers, and dreamers who want to save money, do not have money or are basically just trying to get by with freebies or cheap solutions. While there is nothing is wrong with DIY buyers and some of them figure out solutions on their own after three, five, ten or fifteen years most are researching, learning and testing.

If you want to attract the greatest profit for your service or product, package your offering with the most value that will transform lives and offer your customers speed to market. They want to see that you are able to grow their business in the most productive, most profitable and with the most transporting solution. They want to see the ROI clearly and the value will be the measurement of that ROI.

Action Step 6: Build a Landing Page that articulate the problem to connect to that model customer on Social Media.

Now that you have your value proposition and streamlined your product or service down to the most valuable one at the most profitable price, it’s time to update your landing page for effective sales funneling.

Here is a free course on how to build a great landing page: Free Landing Page 101 Course, it walks you through the process of creating a landing page. If you are just starting, I recommend Click Funnels or LeadPages to create your landing page they completely automate the process with simple drag and drop designs.

Ensure you have an optimized Landing Page: 

There is much to write on effective landing pages, targeted content, lead magnet and trip-offer etc., which I will cover in another post.  For now, what I would like you to know is that you must create goal-based and problem-based headlines, e.g.”How to [GET RESULTS/GOAL] Without [FAILURE/PROBLEM]” to pique your model customer’s attention. Your content must articulate the problem you are solving and paint the picture of how your solution will transform their lives. I would also suggest that if your main goal is to build a tribe then you must start by building your business model based on the six steps – then and only then should you focus on building a tribe. You have to prove to people you can fix their problem and then they will follow you. No matter how sweet and impressive you are or how great your reading material is, if you are not solving or fixing their most painful needs they’ll move on to someone who will.

They will pay for your solution if they think that the price is worth it. And you should not get concerned if you get push back on price. Remember you are only looking for people who are looking for your solution. If they are not willing to pay your price then they do not see the seriousness of their situation and lack the ability to associate the price of the solution for the immense value they will obtain.

However, if all your prospects are abandoning the sales funnel, the issue is how you are articulating your message. You are not connecting the dots between their problem and the solution your service and product will give them. They are making the decision not to buy what you are offering because they do not perceive it as beneficial to their needs and are unwilling to pay the price. This is why it is important to really understand the problem of the niche you choose and to articulate your message clearly, outlining and connecting it your offered remedy. It’s like going to a doctor: if the patient used a remedy that was prescribed for their ailment and that remedy didn’t work, and you are offering something similar and charging three times higher – why would they want to pay for it? However, if your remedy is more like a cure and it will revolutionize their lives, then they will trust that you will relieve their pain and the price is worth it. Then they are not reluctant to choose the cure and pay for it.

What I recommend if you already have a business: 

If you are running a business already and plan on implementing this six-step strategy, you will need to go into it with a positive, can-do mindset. It might feel like you are making some significant changes, but it is not if you start thinking that you already have the source built within your services and products and just need to identify and streamline it. You will also need to be diligent because although this could be set-up quickly and start generating leads, it could take weeks or months of trimming and tailoring it to perfect your new business model.

• √ Start tweaking your marketing message with the change, this will open up the interest of your current customers to begin seeing how you are solving their problems at a deeper level
• √ If you have a strong customer following with strong sincere bonds you can start offering referral incentives to existing customers.
• √ Implement the six steps and start increasing your price immediately with new customers.
• √ Once you’ve established your brand at the new price, start upselling at this price to existing customers who didn’t have this unique offering.

Bear in mind that not all your existing customers will stick or convert to the new prices, but you will still generate enough revenue or even more than you did before. When you’re attracting higher paying customers and spending less on the work you provided, you are giving better quality service and building stronger relationship. Now you will have more time to focus on customer relationship and retention.

Finally, you need to dedicate time to finding out what social platforms your model customers frequently use, so when you fix your business model with these seven steps you will know where to find them. You will know where they are from researching and conducting your own test.