Facebook is among the Internet’s most popular sites, simply because it works to keep friends and family connected in a simple way. You can use Facebook to market your business. Keep reading for helpful tips on using this venue successfully.

Make sure to build a fan base when marketing on Facebook. This means that you shouldn’t waste time really marketing services, products or offering promotions until at least 5,000 followers are achieved. After that threshold has been reached, your conversion rate is going to start marching.

Carefully chose your updates. If your updates have no value, your subscribers will lose interest fast. Every update should be entertaining, helpful, or should teach them something. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.

In return for a “Like”, provide an exclusive reward. These “likes” can bring new attention to the Facebook page. Think about a good reward to offer when someone likes your page. It could be a sweepstakes of some kind or a free sample. If you offer something they desire, they will not think twice before clicking that button quickly.

Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Instead, pay for Facebook ads that target customers for you.

Make sure to answer every question or comment left on the wall. Respond to those who have taken the time to contact you. These messages are almost like phone calls. You wouldn’t ignore a call, so you shouldn’t ignore a message.

When marketing through Facebook, the goal is to increase your sales. Set monthly sales goals for yourself. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. If you don’t reach your goal, reevaluate what you are doing.

Provide sign-up forms on your business’s Facebook page. Provide something of value for anyone who registers or signs up, to create an ongoing interaction with interested people. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.

You should start a group page for your company. This could be a place where your business could field questions and encourage customers to interact with one another. You can inform group members of special discounts and offer them all types of useful information. You’ll build a personal relationship with your fans this way.

Run contests to get likes on your page. Offer a discount, or even better yet, something totally free to a random winner after your Like-goal is met. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your offering or prize.

It’s time you realize that Facebook is a very effective marketing tool. No matter what type of business you have, you can surely benefit from Facebook. Keep these tips in mind to get more from Facebook marketing.