Facebook is one of the most essential tools to use to market your company online. Facebook is easily that biggest social media site there is, and business have started using its services as a great marketing tool . Seriously consider the following helpful tips for marketing your business using Facebook.

Reply to people when they post on your page. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Make sure to reply to all inquiries or complaints.

Try your hand at Facebook ads. Posting on your page only goes so far. To really maximize your marketing efforts, you should purchase Facebook ads. They aren’t pricey and they can help.

Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

You must build a healthy Facebook fan base. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. When you hit that number, your conversion rates will soar.

Always respond to comments as well as posts that are posted on your Facebook wall. If someone goes to the effort to contact your business, you should take the time to talk with them. Responding in a timely manner will help improve your credibility.

Most people market on Facebook because they want to improve their sales. Set yourself a monthly sales goal when you start marketing on Facebook. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. Monitor your progress and tweak your strategies when you find they are not effective.

Actual resources need to be allocated toward Facebook marketing. So many people are on this site that you want your efforts to pay off. If you are about to utilize somebody who already has too much work to do, your results will never be as great as you would like. Give your Facebook marketing serious effort and resources to get serious results out of it.

Make it where your fans can share on your page. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Facebook lives on sharing and interacting with others. When you put out important information, your audience will help your marketing efforts by sharing that information within their own networks.

Respond to any comments you get. This means to respond to inbox messages and those left on the main page. This can take quite a bit of time and patience, but the followers you have are going to enjoy this quite a bit.

As you can see by now, Facebook marketing is the easiest way to reach large numbers of people. If you know what you are doing, this is a good way to reach a much larger audience than ever before. Use what you’ve just learned, and watch your business skyrocket.