Establishing an effective Facebook presence is an essential part of gaining new customers and retaining existing customers. Prior to starting your campaign you need to be fully aware of the ins and outs of Facebook marketing. Check out these timely tips that will start your Facebook marketing campaign off on the right foot.
You don’t necessarily need a page, a group may be better for you. Groups are like little communities where your fans can interact together. You can have both a group and a page, the page for updates and the group for interactivity.

Always take the time to answer any questions and address any comments made to you through Facebook. Try to answer their question with a helpful answer, and thank that person for contacting you. You can share the link to an article if it is going to answer any questions they might have.

If you’re trying to market on Facebook, you’re probably trying to get more products sold than you’re currently selling. You should set monthly goals to reach in sales. Although achieving many page likes is good, if you cannot get these likes to translate into sales, this does not matter. If you are not seeing the type of business you want, you may need to adjust your strategy.

Your posts should include valuable content. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Avoid becoming overbearing when you are marketing your products.

Offer an easy way for your followers to sign-up for contests. You can provide incentives for people to do so, which will make communication easier going forward. Try holding sweepstakes and contests, or just have a place for them to sign up for something valuable.

Be sure others are able to share what you’re posting to Facebook. By including the “Share” function on your Facebook, your followers can tell others about your posts. Facebook is all about sharing and interacting with other people. Getting your followers to spread the word about you to their own social circles is the entire point of Facebook marketing, and you’ll have a better shot at making that happen when you provide them with noteworthy, valuable content to share.

Use Facebook to show your expertise your field. Facebook can help you become known as a leader in your niche. Try to find ways to answer questions or make insightful comments in your niche area. This can expose your brand to a lot of new people, potentially increasing your fan base.

Always know exactly why you have a Facebook page. It shouldn’t be because everyone else has one. Do you want to talk to your customers through it? Is it because they need to communicate with you? There is a real difference between using your page to grow sales and using your page as a customer service tool.

Now you should know what it takes to build a marketing campaign on Facebook because of the article above. You now need to target these techniques towards your own audience. Learn all you can about Facebook marketing prior to starting your campaign.