In the world of business, what really is a brand? A brand is the identifying character traits of a service or product. It is the unique symbol, design, or words, or a combination of these that gives birth to creating an image that identifies a service or product and differentiates it from its competitors. It is this image that later becomes associated with quality, satisfaction, credibility, etc. Therefore, from the start you should by defining a clear value or benefit you want to deliver to consumers. When a brand identifies a company, it is called the brand name. A brand name connects visual and verbal elements to its target audience to build total experience and the value-added benefits.
Having a brand portfolio that speaks volume in the marketplace is essential for growth. It is one of the most valuable assets of a company. However, having too many sub-brands can clutter your portfolio, limit speed to market and slow down productivity and growth. We will help you identify, streamline and hone the characteristic of your brand, so it will act as its own “person” alluring, precise and engaging. The best results for brand identity is optimizing your brand to dramatically impact the future success of your company in its industry.

Brand optimization is a narrowly focused, polished and carefully positioned product or service, crafted to connect with specific audiences, to meet them where and when they’re looking for what you offer. An optimized brand presents key messages and vivid images that utilizes online methods to attract your target audience and move them to the next action.  We work from your audiences’ perspective and the critical points of choice, the point where they are clicking, signing up, joining, buying. This connecting point when and where your target is choosing to be converted to a customer is critical to so many components of branding. An optimized brand rises above the noise and chaos to create clarity and a connection to a wide range of audience in the long-run.

Here is a summary of the brand portfolio that we offer:

Brand Design

We will create visual presence for your brand by designing the look and feel of your brand image to communicate your offering. Coloring, aura, symbols, signs are types of expression to present and identify the image you want to present in your market and industry. This includes   your logo design, typography, photography, images, corporate design, communication design, web design, and so on.

Competitive Intelligence

Our competitive analysis report ethically dissects your competition and help you differentiate your brand to stand out. This include market intelligence, industry intelligence to form a business strategy for your brand environment. Having competitive intelligence (CI) help you to harness a detailed portrait of the competitive landscape as well as your target customers, so that you can anticipate and respond to trends, threats, challenges and problems before they arise.

Social Media Optimization

Social networks are marketing tools that when properly optimized, can bring traffic, leads, and new customers to your business. This is where our social media optimization services come in and we can do this on auto pilot with a landing page. Using our optimization process will generate publicity and increases awareness about a business and brand, through various social media networks and platforms such as Facebook, YouTube, Instagram, Google+ and Twitter.

Website Optimization

No matter how good your marketing campaign is, the point of connecting your prospects must be strong for them to convert into paying customers. If you have a website it should not be poorly designed because visitors can become lost, frustrated or discouraged and will not convert into customers.  We will analyze and optimize the fundamentals of your site including Page Analysis, Meta Tags Optimization, Webmaster Tools, Analytics Setup, Target Page Optimization, and more. The goal is to thoroughly analyze and fix all issues and errors found on your website. Then we will reproduce or revamp the navigation and content to be more user-friendly and to articulate your brand’s message clearer.

Content Marketing

It takes a substantial amount of time, diligence and organization to manage a thoughtful content marketing strategy. However, with our content marketing report, we will show you the popular articles in your niche. If you are a blogger, for example, we will provide relevant information on top articles that are driving traffic to your competitors’ sites so that you can write content that goes viral. We can also help you compile and write your blog posts, and marketing and sales copy to educate, inform and engage your audience while addressing common issues and providing niche-targeted answers to questions.

Search Engine Optimization 

There is a great bonus with our brand optimization. Since it involves content marketing, the bonus is having your content and articles syndicated and shared via inbound links to Google and this provides a great degree of authority. We also syndicate your content through ethical methods such as RSS feeds, IFTTT, link building, back links, Google stack, and more, to promote your site and increase ranking properties in search results.

Reputation Management

For brand image, reputation is no longer marketer-driven, but consumer-driven.  Marketers no longer are in control of the message. Consumer dictates how a business is perceived and accepted. Most consumers who are about to make a purchase decision will look to engage with review content. So, you simply cannot ignore reviews, because they impact your reputation and should be part of your long-term strategy. Therefore, you should proactively encourage and request online reviews and customer feedback. Our reputation management service build and protect your brand reputation. We share your brand’s best reviews on Twitter and other social network or post a link that facilitates the generation of fresh reviews. We offer reputation review management, such as responding to enquiries, or replying to comments Facebook, Twitter, or Instagram. We help you take control and bolster your brand reputation. Our reputation tracking software offers fast suppression of negative search listings.

Core Benefits of Brand Optimization

Accelerated growth: Surge in leads, Faster sales, Increase conversion rates

Boost SEO for higher ranking: People can find you easily, Increase organic leads

Educate prospects to see you as the best choice: Creates brand awareness, attract qualified high paying clients; offer wider reach to facilitate followers, fans and their friends and connections

There is a clear call to action: Messages and visuals capture attention and entice response, your unique value and benefits are easily understood, appeal to the deepest desire of audience

Builds a continuum of contact: Fuels relationships with people who like your brand, the brand design is quickly recognized, humanize your brand, you become known in the market and industry

You become the source for expert information: Become a reliable source of information, gain positive recognition, gain more market and competitive knowledge, attract readers looking for relevant content

Content can become viral: Your content remains on the internet and stays there indefinitely (evergreen content). And if it is great content it can become viral.

Increased competitive advantage: Increase economies of scale, deliver higher return on investment

Monitor and protect your brand’s reputation: Build a brand that customers know, like and trust; quickly understand your customers sentiments at every location of your business, gain valuable feedback and insights on what your customers really want, help you understand how to improve quality control

If you are looking to build relationships with your clients, and find new ones, social media marketing could well be the tool for you. As social media is a relatively new invention, if you start work now, it will be relatively easy for you to build a name for your business. Keep reading for ideas and insights that your business can use to take it’s social media marketing approach to the next level.
If you use Twitter as a business promotion tool, it is important that you speak back to followers regularly. Remember to say thank you when your name or business is spoken about and to directly provide responses to any questions that are asked. This will help create a bond between you and your followers. You will also establish yourself as a real person and not just a business entity.

When launching your marketing campaign on social media, invite all of your friends, relatives and contacts to your site. They may not be interested themselves, but they could be links to other potential clients and customers. It also helps to make people aware that your business exists.

Using YouTube as part of your business’s social media marketing strategy can assist you in getting the type of visitors that you want. This helps because visitors will already know what it is you’re marketing, because they have already seen your videos. Having visitors to your site who know about your products can help increase your sales.

Design your entire social media marketing strategy before launching all your accounts. You will have to determine how you want your page set up, how often you can work on it, and who will do the work. A timeline is necessary if you are to be successful. Don’t stray from the plan if you can avoid it, and your campaign will be a success.

The information gathered from your social networking strategy will allow you develop more appealing, user-friendly approaches. On top of your own existing website, use Facebook to create a store that can be accessed from all of your online messages. People who use Facebook too often can tend to get the two sides confused. For this very reason, it is advised to create separate social profiles and keep one for personal use. This way, you do not actually have to draw them all the way to your site, away from Facebook, where they would likely rather stay.

Think about guest blogging or permitting another blogger in your field to write a guest blog for your site. This method helps both you and the guest blogger to get more traffic to both of your websites. You should ensure that your guest-blog agreement specifies that there will be a link that links to your site. Also, let the blogger do the same. The followers of that blogger will be more likely to seek info about your site.

Marketing for social media has a lot in common with marketing in other ways, but many people still aren’t using social media to its full potential. Make sure you stay ahead of your competitors by implementing the tips you’ve been given, so you can maximize the benefits your business receives from your social media marketing campaign.