Everyone has a story about the best way to market on Facebook. The stories may sound appealing, but they may not be the whole picture in terms of true marketing success. This piece will explain the fundamentals necessary for achieving real success.

Give away free items to loyal or potential customers. Encourage new subscribers by offering free products. Post the names of winners on your page and watch as your number of followers grows with each giveaway.

When you publish something on your website or other social media accounts, link to it from your Facebook page. Even your blog should link to your Facebook page. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.

You don’t necessarily need a page, a group may be better for you. A group allows everyone to interact and feel like they know one another. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.

Facebook Offers allows you to promote contests or free giveaways to your customers. Set up your offer and turn it into a Promoted Post on your wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.

Build a solid fan base on Facebook to succeed with your marketing. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. When you hit that mark, your conversions will start happening rapidly.

Post on other people’s Facebook pages. Posting on Facebook pages that are not your own can get you a lot of attention. It needs to be positive attention. If you do post, only post worthwhile things. Do not engage in spamming of any sort.

Free giveaways are some of the best tactics for your marketing plan. Freebies should be given to lose who have either “liked” your business’s Facebook page or signed up to your mailing list. Don’t give away anything expensive; just make it something that your fans will want.

Carefully chose your updates. People will lose interest right away if you are not posting any valuable content. Your updates ought to be entertaining, helpful and educational. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.

Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Invest in ads targeted for Facebook instead.

Do not follow the Facebook marketing trends out there. Thankfully you got some solid advice from the above article and not just trends. You will find out that your marketing will be the best it can be by using these tips.