Why haven’t you started using Facebook for marketing your business? Do you need to find answers to your questions about marketing there? Do you want some advice that will work for you? If you answered yes, the following article contains tips to help make Facebook marketing easy and effective for you.

You need to have a unique Facebook page if you use it for marketing purposes. Add pictures and color. People on Facebook often like these types of pages instead of plain pages.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Set up your offer and turn it into a Promoted Post on your wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This will lower your costs and increase profits in the long run.

Make sure to build a fan base when marketing on Facebook. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. When you hit the 5,000 follower mark, the percentage of people who buy your product should start to rise.

Don’t neglect the audience you already have. Your current fans can easily be forgotten in the effort of bring in new fans and increasing likes for your page. A respected audience is a happy audience. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.

Sometimes, you need to post stuff about your brand other places besides your own page. You can receive a great deal of attention when you post on other Facebook pages. Be sure it is positive attention, though. Post on other pages if you have relevant or interesting information to add. Do not engage in spamming of any sort.

Respond to everything that is posted on your wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Consider posts on Facebook the way you’d think of a phone call: respond and answer all the questions you can.

Everything you put up on Facebook needs to have value. Your fans follow you because they get something of value from your postings, whether it’s a nod towards your best products or early-bird access to the latest sales. Don’t make every post an ad, though.

Facebook is one of many social media sites out there. This website is a great place to start with, but there are other sites out there that cater to different people. Learn about your audience first and then determine if they are avid Facebook users.

There are no guarantees in marketing. You have received great advice; now it’s up to you to use it. After you use them, you will see that your dreams can become reality. This moves your company up a notch.