Facebook is not just a popular website, but indeed a cornerstone of the Internet. This is because it lets friends, coworkers, students and relatives keep up with one another in simple and easy ways. You can use Facebook to market your business. Keep reading for helpful tips on using this venue successfully.
Always post a link to any new content on your site to your Facebook wall. If you write a blog, make sure that new posts appear on Facebook. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.

Give Facebook advertisements a try. Posting on your page only goes so far. To extend your reach, use ads to reach outside your normal followers. They are inexpensive, and can make a big difference.

Keep your page creative and different from other pages. Put up neat visuals or add some color. People on Facebook often like these types of pages instead of plain pages.

Create custom tabs on your business Facebook page. These allow for increased organization, making your page very user friendly. If you have a current promotion, make a special tab for that.

You must build a healthy Facebook fan base. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. This will allow you to market to a larger audience so that your expenses do not go to waste.

Hold a giveaway promotion to get more followers. Give something away a winner picked from you followers. The cost is low and the returns are high.

Companies like car dealers may not need a page on Facebook for their business. Irregular customer interaction also means they will be quite uninterested in your postings. You should definitely be focusing on targeted Facebook ads.

Immediately answer any questions and comments that your followers post on your Facebook wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.

Increased product sales are the primary purpose of a Facebook marketing campaign. Thus, you should try to set achievable goals each month. Likes don’t mean anything unless those people are also buying from you. When you’re not getting results, change your strategy.

Provide value in every post you make on your Facebook page. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.

Rather than thinking Facebook is just for kids or people to get in touch with each other, realize how powerful it is for marketing purposes. This kind of marketing can be used to your advantage, no matter the size of your business. Remember these tips so you can get the most out of Facebook marketing.